Introduction
The course emphasizes both marketing theory and practice.
Students are expected to learn the basic marketing principles;
customer behavior, marketing planning and decision making
process during the course. The aim is to build students’
confidence in the job market or for further studies in the
related fields.
Objectives
- To provide students with an in-depth knowledge of commerce.
- To design courses with emphasis on practical application
so that students will be able to adapt to the job market
in the industrial and commercial sectors.
- To establish close ties with foreign universities so that
students will be able to further their studies through credit
transfer programmes.
- To assist students in developing the skills, aptitudes,
attitudes and expertise necessary to comprehend and cope
with, the challenging complexities currently faced in the
world of business and industry today.
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Prospects
After graduation, students can serve in any industrial or
commercial sectors; they can also further their studies for
higher degrees in foreign universities through credit transfer.
Admission Requirements
- Certificate of Unified Examination (UEC) for the Chinese
Independent Secondary School (Senior Middle Level) with
3 credits
- Sijil Pelajaran Malaysia (SPM) with a pass in Bahasa
Malaysia and 3 credits
- Any other equivalents
- Priorities will be given to applications with good academic
performance at English and Mathematics
Fees
- The tuition and miscellaneous fees are RM15,505.00 for
the whole course calculated on the basis of a total of 92
credits.
- Fees and miscellaneous charges are payable in January,
April and August each year.
- Additional credits will be charged on the basis of RM120.00
for each credit.
Curriculum |
| Core
Subjects |
- Financial Accounting I
- Financial Accounting II
- Management and Cost Accounting
- Statistics
- Information Technology
- Consumer Behaviour
- Business Research Methods
- Microeconomics
- Macroeconomics
- E –Commerce
- Practical English
- Business English
- International Marketing
- Marketing Management
- Business Law
- Fundamentals of Management
- Organisational Behaviour
- Fundamentals of Marketing
- Business Finance
- Sales Management
- Operations Management
- Marketing Communication
- Entrepreneurship
- Computer Applications
- Quantitative Methods
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| Business
Electives |
- International Business
- Database Management
- Chinese
- Foreign Language - Japanese
- Human Resource Management
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| LAN
Courses |
- Pendidikan Moral
- Pengajian Malaysia
- Bahasa Kebangsaan A
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| College
subjects |
- Physical Education I
- Physical Education II
- Pengajian Kemanusiaan
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